Onboarding instrumentation pass
A one-week checklist to verify signup, first-value, and permission prompts fire with stable properties across iOS, Android, and web.
Service model
Playbooks we run with shipping teams
Reusable sequences tied to application analytics—not slide decks. Each playbook maps to a service engagement when you need hands-on help.
Upgrade funnel reconciliation
Align paywall impressions, plan selection, and payment success so finance and product argue from the same step names.
Release-day tracking QA
Staging scripts and a go/no-go list for event regressions before a weekly production cut.
Retention readout for leadership
A monthly template that separates habit signals from vanity opens and flags dormant-user risk early.
Identity stitching review
Confirm anonymous-to-known merges, cross-device keys, and session boundaries before a major taxonomy change.
Consent-state property map
Document how consent flags travel with events so dashboards can filter compliant cohorts without new pipelines.