Application analytics
Conversion Path Rebuild
Redefine funnel steps so drop-offs match the journey users actually take.
Disputed funnels usually come from mismatched step definitions, not mysterious users. We rebuild acquisition-to-activation and monetization paths with shared step names, cohort-ready properties, and verification scripts your team can run after each release.
Typically included
- Annotated funnel definitions
- Drop-off hypothesis backlog
- Staging verification scripts
- Readout template for product leads